Elma works as Service Designer / UX Designer at Jayway Malmö, currently on an exciting project for IKEA. Her passion is to transform customer insights and customer needs into design that is desired and innovative. Elma often work in large multidisciplinary teams and see the value of good communication and collaboration. ”Good collaboration in teams” is also a topic she is passionated to speak about at conferences.
Before the IKEA project, Elma were involved in the Service Design Thinking process of Kronaby connected watches - analog watches with connected features. In a collaboration between designers and developers they shaped an attractive product and interesting user experience.